ADRIAN IANCU
CEO, Founder & Industrial Circularity Architect
I am Adrian Iancu. Two decades of entrepreneurship have shaped a simple conviction in me: value is built through people, decisions and the responsibility of seeing things through.
Through the KUPELO ecosystem, I connect capabilities in resource recovery, industrial waste management and brand protection. I care about how these activities can make companies stronger, relationships more transparent and the industry more responsible.
My story
A perspective built in the field.
I learned entrepreneurship by working with people, clients and problems that demand concrete solutions. With decisions that shape tomorrow's work and relationships that are built over years.
In the industry I work in, trust depends on what you can demonstrate. How you work. Who takes responsibility. What happens to the materials. How you respond when difficult situations arise.
These questions have shaped the way I build businesses.
Today, through KUPELO, I aim to connect the experience and specialisations of our companies in a shared direction: recovering value, operational discipline and building durable partnerships.
My role is to look further ahead, to bring the right people into the same conversation and to create the conditions in which teams can turn a strategic direction into results.
When I look back, I think of the colleagues who grew alongside us, the clients who placed their trust in us and the partners I had something to learn from.
A business gains strength when competence is passed on, responsibility is understood and people can build together beyond any single person.
This is one of the responsibilities I take most seriously.
What I build
Capabilities connected around a shared vision.
Through KUPELO, we bring together complementary activities within industrial circularity.
The starting point is a practical question: how do we manage resources, waste and end-of-life products so that every decision makes economic, operational and environmental sense?
The answers require specialisation, collaboration and a clear understanding of the entire process.
Resource recovery and urban mining.
TYBET OKO contributes to the recycling of waste electrical and electronic equipment and to recovering materials that can return to the productive cycle.
Here, the idea of urban mining takes a concrete form: identifying and recovering the resources contained in equipment that has reached the end of its use.
Discover TYBET OKO
Managing industrial complexity.
TEKKO brings experience in managing industrial waste streams, through collection, transport and treatment activities adapted to the requirements of each case.
It is work in which understanding the problem, operational coordination and documenting each stage have to function together.
Discover TEKKO
Brand protection beyond a product's commercial life.
KAPUTT SEKURO addresses an important responsibility for manufacturers, distributors and retailers: what happens to products that can no longer be sold.
Through secure destruction and debranding, where applicable, it contributes to the controlled handling of these products and to protecting brand reputation.
Discover KAPUTT SEKURO
I see the growth of KUPELO in its ability to connect these capabilities, strengthen the teams and build long-term industrial relationships, in Romania and with international partners.
Explore the KUPELO ecosystemWhat I believe
A piece of equipment at the end of its use may contain useful materials. A difficult stream may hide an opportunity for recovery.
To turn it into a result, you have to understand the material, the process and its subsequent use.
For me, this is where industrial circularity begins.
A client should understand what happens after handover: which stages follow, who is accountable for them and which documents support the outcome.
Traceability and compliance contribute to more predictable commercial relationships. They are part of how a company earns the trust of its partners.
In the way a colleague flags a problem. In the attention given to an operation. In the willingness to learn and in the seriousness with which a commitment is kept.
I believe in teams that understand why their work matters and have the preparation needed to make good decisions.
I am interested in data, automation and artificial intelligence where they can help us see more clearly, identify problems and make better decisions.
The starting point is a real operational need. Responsibility for decisions and results stays with people.
Beyond business
I enjoy time spent in nature and the energy I find in enduro. These are moments when attention shifts to the terrain, the movement and what is happening around you.
This closeness to nature also gives a personal dimension to my concern for resources and for the way we relate to the environment.
I value just as much the time spent with the people I build alongside. Anniversaries, meetings with partners and conversations outside working hours give us the chance to see the path we have shared and to think about what comes next.
Ideas and conversations
Here I gather interviews, public appearances and perspectives on entrepreneurship, industrial circularity and the responsibility of building durable organisations.
I am drawn to the questions that shape business decisions:
I want every conversation to leave behind a clear idea, a better question or a decision worth reconsidering.
Dialogue and collaboration
I take part in dialogues with entrepreneurs, company leaders and professionals interested in how we build responsible and competitive businesses.
I bring the perspective of an entrepreneur who works with processes, teams and industrial partnerships.
How we look at recoverable materials, what urban mining involves and which conditions are needed for a recovery opportunity to become a viable activity.
How rigour, documentation and traceability contribute to client trust and to the development of commercial relationships.
Lessons about growing a business, building teams and passing responsibility through the organisation.
Why decisions taken at the end of a product's commercial life matter for operations, reputation and trust.
Contact
If you see an industrial partnership opportunity, are preparing an interview or are organising an event relevant to these themes, you can send me a message.
Tell me briefly who you are, what you have in mind and what you would like us to build together.